B2B SEO content is important for any company who wants to increase engagement among its clientele and expand its market. It is a tool that strengthens the digital marketing arsenal of any company. Given that, marketers must exercise current B2B SEO and content marketing practices in order to achieve success with it. Below are some of the latest B2B SEO tips that marketing experts need to know and practice:
Strengthen your content marketing strategy.
Your SEO marketing strategy derives its strength from the content you put out. While 75% of B2B companies have a content marketing strategy, only 39% of them have documentation for it. Documenting your content marketing strategy is a great way to identify the right technical and written SEO. 70% of content marketers with documentation and metrics report an increase in audience engagement and number of leads.
Know which platforms work and don’t.
According to this online study, the three most effective B2B marketing platforms are e-mails, blogs, and social media. Make sure that you create SEO-friendly written and visual content for these three platforms in order to attract your prospects to engage with you.
Focus on the platform which works best.
Content Marketing Institute founder and guru Joe Pulizzi states that focusing will increase your chances for success. He says, “Don’t overextend your marketing efforts, instead focus more narrowly on one specific platform for the most success”.
Refine your content marketing strategy based on the organizational chart.
Gina Schreck of SocialKNX says that in 2018, “Segmentation in email lists and social media connections will become essential for personalizing content and making it relevant to each group.” This means that the B2B content that you put out should be tailored to the people you’re sending to. In order to refine your content, you need to develop buyer personas for each stakeholder in the purchasing process – from the C-Suite down to the procurement department head.
Even if e-mails are targeted, you still need to write them using SEO keywords and phrases in order to truly connect with your audience. These are the keywords they use outside e-mail and when they look for suppliers via search engines. Using SEO keywords can ignite a powerful lightbulb moment in your prospects’ heads, and get them to say, “I was just thinking of that!”
Guest post on industry blogs.
A major part of any SEO content marketing strategy is link-building. That means creating valuable content on reputable platforms to boost your search engine rank. And a great way to do that is guest posting. Tapping into a captured market through trusted websites and blogs is an easy way for prospects to find and engage with new clients.
Seek the assistance of a professional Singapore SEO services agency
Many companies rely on professional agencies to help them deliver their SEO content strategy. If you’re looking for affordable and quality SEO services Singapore has a lot of that. In terms of B2B SEO Singapore has a lot of experience on that, given their position as an economic hub.