The brand identity is the totality of a brand’s visual element. It is one of the most important aspects of a brand because it’s what consumers see first.
When we refer to brand identity, we immediately think of logos, fonts and color schemes. However, brand identity is more than that. Photos, videos, office architecture, a store’s interiors, a restaurant’s food plating style, product design and packaging all represent brand identity. Visual identity makes a brand iconic. More importantly, visual identity drives sales.
Photos and videos are two of the most important representations of brand identity. Small brands use photos to sell their products and services in stores and online. Bigger brands use photos and videos primarily for promotional purposes. However, they also use photos and videos to communicate their values to consumers. Practically speaking, big brands use videography more than small brands as they have the budget to do so.
Why do brands need photos and videos to communicate their identity?
Photos and videos help promote brands to consumers in three different ways.
First, they help consumers find experts to work with. Promoting a brand’s expertise appeals to consumers who need them the most. This applies to brands in technical industries where expertise is most important.
They also help consumers realize what their aspirations are and work towards fulfilling it. This applies to brands in the luxury, real estate, insurance, tech, and automobile industries.
Finally, photos and videos inspire people to engage. Consumers are more likely to support a brand that engages and understands them. This is most evident in today’s social advertising. Consumers, most likely millennials, gravitate towards brands that depict their lifestyle. This applies to travel, fashion, as well as event brands. Most importantly, photos and videos depict your brand’s story and the values that you want to promote to consumers.
Finding the right creative agency
In this day and age, consumers prefer photos that are natural and use no filter. However, hiring a creative agency is still your best option if you want to appeal to the brand’s consumers.
To fully realize the kind of identity you want your brand to carry, you have to work with the right creative minds. Hence, it’s crucial for you to find an agency which has lots of experience translating brands’ stories into visual content.
When it comes to making videos and commercial photography Singapore is a good place to look for talent. Singapore is Southeast Asia’s main hub for technology, design, and diversity. Because of this, you can find many creative agencies in Singapore that have equally diverse and experienced talents. One of them is the Singapore video production studio FrameByFrame.com.sg.
Frame by Frame, a production house in Singapore, offers commercial photography and video production services to brands across Asia and Europe. Their production teams can help you promote your brand to consumers with appealing, engaging and memorable visual content. Their roster of clients includes Standard Chartered, Intercontinental Hotel Group, Uber, SK-II, Singtel, Singapore Airlines, and the Singapore Tourism Board.