Technological advancements complicate the business of running your own company. This is especially true for brick-and-mortar businesses who are still implementing traditional advertising and marketing initiatives. Having billboards, posters, flyers, and other forms of out-of-home advertising isn’t enough. Nor is having a website. In this day and age, you need to have a digital and SEO marketing strategies in place. You also need to update these strategies as innovations come our way. Not only does that seem to be time-consuming, but expensive as well.
The upside to using digital and SEO marketing strategies in your business is that you’ll get to reach more potential clients and convert them into loyal supporters of your brand. You get to advertise to people touring Singapore, as well as locals far from your neighborhood.
Here are some digital and SEO marketing strategies that can help your physical stores achieve business growth:
Create authoritative and relevant content.
The first thing you have to do is to create informative and authoritative content linking to your website. Lists of “Top 5 Reasons Why Locals Love Chicken Rice” can surely make more people curious about your chicken rice stall. Content may come in the form of photoblog articles, videos, or infographics. They also have to be entertaining and engaging so that people would spend more time reading them.
Be visually enticing.
Images, fonts, and color schemes are important in getting people to pay attention.
Go on social media.
This should go without saying, but you need to open social media accounts where you can post your content and engage your consumers. Choose platforms where your clients are most engaged in. People gauge the legitimacy of a business based on the quality of that presence and not by the number of platforms you’re maintaining.
SEO, or search engine optimization, is the process of engineering your website to rank first on the first search engine results page. There’s technical SEO and written SEO.
Make your website more dynamic and responsive.
Just recently, Google announced that they will be rolling out its “mobile-first indexing” plan. This means Google will to rank your website based on its responsiveness to mobile users’ needs. In terms of mobile SEO Singapore businesses like yours should take heed. That’s because 64% of the adult population go on search engine apps on their mobile phones to find what they need.
To make sure that your website gets ranked, you need to configure its web and mobile versions equivalently. When it comes to innovative SEO services Singapore has agencies that can help you with this matter.
Look at user metrics to improve your search engine ranking.
Metrics such as age and time of day are additional considerations for Google to rank your website. So you need to make sure that the content that comes out when the most number of your prospective clients are on social media or are visiting your website. This is another thing a professional Singapore SEO services agency can help you with.