Search Engine Marketing (SEM) is one of the most important strategies in digital marketing today. Incorporating SEM initiatives into your marketing plan is crucial to staying at the top of your business’ game. In order to do SEM properly, you need a Search Engine Optimization (SEO) agency. An SEO agency can provide you the technical know-how and help you roll out your SEM initiatives online.
What does an SEO agency do?
SEO refers to the process of making your website more visible online in order to drive more traffic to your website and increase its rank. That process is called optimization, which involves engineering and content development. There are a lot of agencies that provide SEO services in Singapore, and most of them are as young as the search engine marketing industry.
As a service-oriented company, an SEO agency should be able to ask you about your needs first. They need to understand what your company is all about, what your business objectives are, and most importantly, why you’re interested in doing SEM. They should be able to assess what your needs are, and present viable solutions that they can implement efficiently in a reasonable time frame. Note that initiatives take around three to six months to produce results.
On Page Optimization
The first thing you have to ask about is how they plan to optimize your website on page. Through on page optimization, your website is optimized in order for search engines to easily tell what it is about. Since this is a highly technical aspect, ask them if they could present a case study that illustrates the process and how it helped increase their client’s website rank.
Off Page Optimization
Off page optimization refers to the technique of building backlinks and using digital platforms to drive traffic back to your website. This technique includes social media marketing, blog writing, guest post writing and link building. Since off page optimization involves a lot of writing, ask them for examples of quality links, blog and social media posts that sent in droves of people to a client’s website. The writing they produce should be relevant, authoritative and easy to read. A Singapore SEO company with the ability to create evergreen content is worth strongly considering.
Keyword analysis involves unearthing potentially lucrative keywords, as well as creating new ones that will drive in traffic. These keywords are used in content writing as well as in on page optimization.
An SEO agency should be able to present in-depth reports that show your ranking progress and evaluate your marketing campaign. These reports should contain all the metrics you need with actionable metrics as the most important. Actionable metrics are measures that will help you improve your sales and marketing initiatives both online and offline. An SEO agency’s report should point the way forward to your campaign’s success.